ASCUS will run the first ever Edinburgh Festivals Flyer Free Day on Sunday 24th August, 2014.
As any local Edinburghian and environmentalist will tell you, flyering is a massive pest to locals and the environment alike. Each year masses of paper is produced and wasted on people who don’t want to see the shows. Stories of people walking the Royal Mile, only to find unwanted flyers in their bags, in their pockets… bollards cut up like whales, revealing the pointless layers of paper underneath. All this from supposedly environmentally sensitive theatre artists?Right now, for artists coming to Edinburgh the equation is simple: the more flyers you get out there, the more successful your show will be.
So we’re changing the rules.
How will you promote your show on Flyer Free Day? #FlyerFreeDay
Flyer Free Day is the beginning of a multi-annual ASCUS project, involving direct art actions targeting the sustainability of theatre at the Edinburgh Festivals. The campaign will continue into 2015 with unwanted flyer collections throughout the city, leading to the creation of an environmental artwork.
Flyer Free Day is part of ASCUS collaboration End of Species, by Australian director, monologuist and critic Richard Pettifer.
End of Species is at Summerhall until the 25th together with forums with climate scientists.